CarbonGuru makes world-class carbon expertise automatic — and available to everyone.
See the carbon footprint.
Offset the climate impact.
Affordably – effortlessly.
Calculate the real climate cost of anything you buy and do, for life or business, in seconds. Show carbon footprints for every brand, product, and service you sell or buy; embedded directly in on-line stores, marketing, and catalogs. Offset and remove carbon with immediate positive impact, for just a few cents — from your browser and inbox. Automate everything with your AI agents and tools. Manage your climate impact as easily as your bank balance.
Start free — grow as you need across B2C and B2B
Free account and tools · offsetting unlocks more analysis
Understand & Act In Seconds
Two simple steps
See the carbon footprint of what you buy and do — then act on it without interruption.
1
See the carbon footprint.
CarbonGuru shows up wherever you buy, read, or work — same insight and impact, exactly where you need it.
BrowserInstall the extension to calculate the footprint of anything in your browser — click a button or select text on any website to measure products and services, catalogs and shopping carts, receipts, and orders, plus Gmail and webmail messages.
ConsoleCut & paste product information, upload business and personal documents, or automatically analyze the web pages you specify — all from the analysis console.
EmailGenerate footprints by email and see climate impact in your reply — securely send and receive in any email account.
AI agentConnect your preferred AI agent — Claude, ChatGPT, or any MCP — for customized and automated analysis of anything.
2
Offset the climate impact.
See the footprint, then act right where you are — in the extension, by email, on CarbonGuru, or through your AI agent.
+Choose what to act on — specific products, services, and business activity to offset or remove, in the extension, by email, or on CarbonGuru.
+Check out in one step — verified offsetting and removal, with carbon credit retirement handled automatically.
+Automate it — direct, customize, and run all of it in real time through your chosen AI agent.
Anything in your browser — see the footprints, know the impact, offset instantly
In Gmail and email — turn receipts, invoices, and orders into action, automatically
Automated footprint analysis and climate impact offsetting — via Agent and AI
PART OF YOUR WORKFLOW
For life every day, business everywhere, and every store
Personal
Understand and offset directly, without hassle
CarbonGuru instantly calculates the footprints and climate impact for groceries and take-out, kids’ clothes and summer activities, tickets for travel with friends and family — or point CarbonGuru at weekly and monthly purchases that repeat, and schedule offsets that renew every month. Manage the carbon impact of ordinary life with a setting, not a chore.
Shop and compare products — choose with climate visibility
See the carbon footprint of products, shopping carts, wishlists, orders and receipts, before or after you buy. Compare products in and across baskets.
Offset individual purchases and specific sellers, a basket of items, and complete categories
Offset one product, all your shopping carts from the same seller, or a full month of purchases with verified offsets or removals.
Turn every receipt into action
Forward or scan email receipts and get item-level carbon footprints, climate cost, and confirm offset/removal without leaving your inbox.
See your history of action and footprints over time, by source and category
Summarize your footprints, review the items you’ve offset or removed, and visualize your climate action over time.
Have your AI agent analyze for you
Ask Claude, ChatGPT, or another MCP-compatible agent to fetch and footprint products, summarize your history, estimate offsets, and confirm your positive activity.
Make climate action automatic
Tell your agent to set up repeatable workflows for scheduled purchases, receipts, carts, or email activity to make analysis and offsetting automatic instead of manual.
Publish and share footprints and climate action
Turn any footprint or offset into a public page with a shareable link and preview card, as proof of action others can see.
Relatable impact context
Every footprint comes with real-world equivalences and reference-product comparisons that make its climate cost legible without expertise.
Personal and global dashboards
Track your own footprints and offsetting activity over time, alongside aggregate community and global impact views.
Business
Automated offsetting with agent-integrated data
Calculate the footprint for one product, or a full quarter of purchasing across the whole company. Know the impact of the tools that build and operate products — model APIs, cloud compute, SaaS subscriptions — and run operations. Import your vendor spend and CarbonGuru turns your tech stack’s dollars into carbon; set a monthly offset that scales as you ship. Use your AI agent to integrate data from any linked source: get per-item and total footprint, climate cost, and schedule one-step offsetting for the lot.
Analyze business purchases and spend
Estimate the carbon footprint across your supply chain: products, services, vendor purchases, invoices, procurement records, and expense data.
Measure carts, orders, and shipments
Analyze shopping carts, order histories, catalogs, shipments, and recurring operational purchases before or after checkout.
Import files and business documents
Upload CSVs, Excel files, PDFs, invoices, receipts, statements, and other business documents to turn unstructured activity into carbon-footprint records.
Find high-impact categories
Identify which products, vendors, departments, activities, or purchase categories contribute the most to footprint totals.
Support procurement and vendor decisions
Compare suppliers, SKUs, services, or alternatives using carbon impact alongside cost and operational criteria.
Automate email and document analysis
Use email scanning, file imports, browser analysis, and AI agents to create repeatable carbon intelligence workflows across teams.
Offset or remove emissions at any scale
Take verified climate action on individual transactions, monthly activity, vendor groups, shipments, departments, or broader operations.
Create transparent records of action
Track analyses, actions, offsets, removals, methods, classifications, and project-backed climate activity for internal review, stakeholder communication, or customer-facing reporting.
Commerce
Display and offsetting, independent — plus the analysis behind the store
Show every product’s footprint, offset every customer order — or both; each works on its own. Then run the same analysis on the business behind the store: inventory, suppliers, tools, and operations.
Display your products’ carbon footprints
Add one snippet and every product page in your catalog can show that product’s carbon footprint, styled to inherit your theme — activate your whole range or just the lines you choose, and nothing is ever estimated or guessed. Use it on its own, with offsetting switched off, or alongside it.
Offset your customers’ orders automatically
Turn on automatic offsetting and every order, from every customer, is matched to its products and offset or removed — your entire storefront covered, or only the products you pick. Works with WooCommerce, Shopify, BigCommerce, Wix, Squarespace, or any store that can send an order: no code, and nothing changes in your checkout.
Give your customers proof, not friction
The footprint on the product page, and — if you want it — a confirmation card on your thank-you page plus a receipt they can open. Your customers are never asked to pay and never leave your store.
Connect orders from any platform
A native WooCommerce or Shopify webhook, Zapier or Make for BigCommerce, Wix, and Squarespace, a BCC of your order-confirmation emails, or a POST from your own platform. Your cart and checkout are never modified.
Control every switch
Preview first with nothing charged, activate your whole catalog or a handful of lines, and choose offsets, removals, or both.
Analyze the products you sell and the vendors behind them
Estimate footprints across your catalog and supply chain: products, materials, packaging, vendor purchases, and shipments — before or after checkout.
Import catalogs and business documents
Upload product catalogs, supplier invoices, order exports, CSVs, Excel files, and PDFs to turn store activity into carbon-footprint records.
Put your AI agent to work
Connect Claude, ChatGPT, or your own agent to any linked source and get per-item and total footprint, climate cost, and one-step offsetting for the whole set.
Find high-impact products and better alternatives
Identify which products, categories, and suppliers contribute most to your footprint, then compare SKUs and vendors using carbon impact alongside cost and margin.
Create transparent records of action
Track analyses, actions, offsets, removals, methods, and project-backed climate activity for internal review, stakeholder communication, and customer-facing proof.
Try free | Start free
Demo
Get Started
Start free — grow as you need
Free account and tools · offsetting unlocks more analysis
Established science · Intelligent technology · Global scope · Verified action
How CarbonGuru works
CarbonGuru covers almost anything bought, sold, or processed in the global economy, and at almost any scale — from a single t-shirt to a university’s annual operations.
Fast, accurate analysis
Detailed estimates in seconds, from everyday sources: product pages, shopping carts, email receipts, documents, and plain text — on Amazon, local boutiques, webmail, and more.
Lifecycle analysis, grounded in established science
AI identifies what you purchased, then Environmentally-Extended Input-Output (EIO) analysis calculates the footprint across the full lifecycle — raw materials, manufacturing, packaging, shipping, and delivery. Every estimate is the cumulative footprint up to the point the item is in your hands.
Works everywhere, in any language
From Amazon to local boutiques, email receipts to product pages and business documents — automatically, in nearly 120 languages, with detailed economic and environmental models for over 140 countries.
How we calculate →
Clarity you can use
Understand the climate impact of what you buy and do, in depth, without needing to be an expert. Every footprint comes with the context that makes it meaningful — not just a bare number.
A standard, global unit
Results are reported in kg CO₂e — the internationally recognized measure — alongside a real-world climate-impact cost, so the figure is easy to understand anywhere in the world.
Relatable comparisons, built in
CarbonGuru provides relatable comparisons for many items automatically, from common cost-of-living indexes.
Review, track, and stay transparent
A running dashboard tracks your footprints and the actions you take — right from the result, no extra steps or tools. Every figure shows its method and sector classification, so the authority is on the page, not hidden.
See CarbonGuru in action →
Short video walkthroughs in the browser, inbox, and with your AI agent.
Immediate, verified action
Turn awareness into impact with vetted offsets and removals you can fund immediately — reviewed and acted on right from the result, with the credit purchased and retired for you automatically.
Carbon Offsets
Prevent or reduce emissions elsewhere — nature-based (avoided deforestation, reforestation, regenerative agriculture), community (clean cookstoves, renewable energy), and industrial avoidance (methane capture, landfill gas).
Carbon Removals
Actively draw CO₂ back out of the atmosphere — biochar sequestration, enhanced rock weathering, direct air capture, and ocean-based CDR.
Verified, traceable projects
Credits are sourced through CNaught, Frontier, and Stripe Climate — working with leading registries including Gold Standard, Verra (VCS), Puro.earth, and Isometric, with independent third-party auditing, transparent monitoring, and rigorous additionality testing. Every credit is traceable to a specific project and place.
Personalized, and at any scale
Fund the exact action you choose, tailored to what you analyzed. Quantities scale from a single item (under 1 kg CO₂e) to bulk, per-tonne actions — act on one purchase, offset an entire shipment, or remove carbon for a group of suppliers, immediately from the result.
See CarbonGuru in action →
Short video walkthroughs in the browser, inbox, and with your AI agent.
CarbonGuru’s Purpose
Real impact, within reach — for anyone.
Whether it’s your regular grocery run or your company’s monthly shipping, see the carbon footprint of what you buy, make, and do — and act on it directly, for as little as pennies per kilogram of carbon.
Offsetting is one of the most practical ways to make a difference — affordable enough to do as you go, and effective enough to make your overall impact a positive one.
¢ / kg
Genuinely affordable
Offsetting costs only pennies per kilogram of CO₂ — usually a few percent of what you paid. It’s affordable enough to balance impact as you go.
A new phone, or a container shipment — the math works the same at both scales.
net +
Go all the way to positive
Balancing is just the start. For a little more, you can go net-positive — and by funding removals, help build the capacity to draw carbon down for years to come.
A genuinely positive footprint, or a carbon-balanced operation — your choice of how far.
1 → all
Your action helps everyone
We all share one atmosphere, so the good you do reaches far beyond you. Offsetting is rare that way: a single decision whose benefit belongs to everyone.
Cleaner air for your family, your customers, your community — all at once.
See your impact, act on it, and watch it add up — for everyone.
Get started →Plans & Pricing
Start free — act more, unlock more, and grow your impact.
Free for 30 footprints every month, including AI agent access. Paid plans extend CarbonGuru’s reach with gmail / email automation, document import / export, and business data tools. Offsetting always unlocks more footprints — act more, impact more.
Monthly
Annual Save 17%
Personal →
For everyday life and work
Business →
For your company
Lead
Free
Unlimited free analysis via reset
- 30 analyses / month
- Resets at $2 in purchases
- Text, URL, cart & email analysis
Plus
$5 / mo
$50 / year Save 17%
Email scanning + file uploads
- 200 analyses / month
- Resets at $5 in purchases
- File upload — CSV, Excel, PDF, docs
Most Popular
Pro
$10 / mo
$100 / year Save 17%
Automated email scanning + business imports
- 500 analyses / month
- Resets at $10 in purchases
- Business file parsers (accounting, invoice formats)
Prime
$20 / mo
$200 / year Save 17%
High capacity analysis & offset
- 1,250 analyses / month
- Resets at $20 in purchases
- Everything in Pro — higher capacity
Coming Soon
Premier
$40 / mo
$400 / year Save 17%
- 3,000 analyses / month
- Resets at $40 in purchases
- Discounted offset & removal pricing
Monthly rolling window. Unused analyses don’t carry over. Your counter resets on the 1st of each month, and also resets early when your cumulative offset or removal purchases reach your tier’s reset threshold.
Try CarbonGuru for free
Demo
3 Ways To Start
Get Started
3 ways to get started — know carbon footprints, understand climate impact, and take action in minutes
Who it’s for
Where and how to start
Already have an account? Sign In
Choose an item to see the carbon footprint details. Click the Offset CO₂e or Remove CO₂e buttons to add the offset to your cart. Immediately purchase your offset by checking out, like any store.
Go to My Carbon Footprints →Already have an account? Sign In
- Individual Products & Services
- Go to any product page with product and price information, click Carbon Footprint.
- Shopping Carts
- Go to any shopping cart or checkout page.
- Multiple Products
- Category listings, buying guides, wishlists, or “best sellers” pages.
- Orders & Order History
- Order confirmations, order history lists, order details pages.
- Selected Text
- Select text on any page, click the CarbonGuru tree. Include name, description, and price. Select multiple to compare.
Step by step guidance on quickly getting Carbon Footprints →
Other MCP Client
Connect via any MCP-compatible client
https://carbonguru.io/mcp
Your agent will prompt you to create a CarbonGuru account when you first use it. Or create one now:
Already have an account? Sign In
- “What is the carbon footprint of this product? [paste URL]”
- “Analyze my Amazon cart and find the highest-impact items.”
- “Show my carbon footprint history for the last 3 months.”
- “How much would it cost to offset my purchases from last week?”
- “Find a lower-carbon alternative to this product.”
Already have an account? Sign In
The Embedded Offsetting panel walks you through every step: accept the merchant terms, connect your store, choose your offsets, activate your products, and turn on automatic offsetting. Creating your account from this card takes you straight there.
Open the Embedded Offsetting panel →Want to try first?
Get a 30-minute guided demo — no account needed.
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Announcements & Updates
Latest from CarbonGuru
Stay informed about new features, climate insights, and ways to maximize your impact.
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CarbonGuru Embedded Merchant Offsetting is now on WordPress.org
Read Article →: CarbonGuru Embedded Merchant Offsetting is now on WordPress.orgCarbonGuru Embedded Merchant Offsetting is now in the official WordPress plugin directory — product-specific carbon footprints as ordinary product information, and merchant-settled offsetting your shoppers never pay for.
Make your next purchase positive action.
Create a free account in 30 seconds. Use CarbonGuru everywhere — in your browser, inbox, apps, and AI agents — and see your impact immediately.